At
the heart of downtown San Fernando City is the historic
poblacion, with remnants of the rich architectural heritage.
There was the Baluyut Bridge, Manila’s only link to
northern Luzon in early 20th century; the Monumento Fernandino,
representing the people’s struggle and triumph; the
old City Hall, the Plaza de Arrozal, and others.
In
1995, San Fernando was still gloomy from the effects of
lahar and floods. Remarks one newspaper columnist: “In
San Fernando, absolutely no clue exists of its former grandeur.”
Fernandino culture was fast disappearing. The citizens lacked
historical and cultural awareness. And no one realized that
the city was celebrating its 250th anniversary in 2004.
In
August 2001, Mayor Reynaldo B. Aquino launched a recovery
program to save the historic poblacion and recapture the
city’s former glory. The city formulated an urban
renewal master plan. Executive orders were issued and ordinances
passed to implement the program, which involved large-scale
restoration projects and massive information campaign and
awareness-raising activities.
The
city got the support and participation of rich families,
schools, and groups in raising funds. Many monuments approved
for restoration or reconstruction was financed by the foundations
of rich families. The program has become a tool for progress.
An ordinance in 2002 created the City of San Fernando Heritage
District, to be the center of festivals and cultural activities.
Among the agencies that became actively involved were the
Department of Education and the National Historical Institute.
Slowly
the face of San Fernando has changed. More opportunities
for business and investments have been opened. The program
has become a model and inspiration for political leaders
and aspirants in neighboring local government units, where
culture and the arts have been included in their programs
and agenda.