| Before
Olongapo City became known for being one of the cleanest cities
in the country, it was beset by various health and sanitation
problems, foremost of which was the garbage problem. Garbage
was often left uncollected, and residents either burned their
garbage or tossed them in rivers. This soon became an eyesore,
not to mention a serious health threat to the residents.
It
was in September 1989 that the city government of Olongapo
implemented an integrated garbage collection scheme, which
was to be the first in the country. The task at hand was overwhelming
but to help encourage cleanliness and explain the program
to the city residents, a massive information campaign was
launched. Residents were educated on the harmful effects of
garbage on the environment, as well as on their health. They
were also taught the use of recyclable plastic bags for garbage
collection.
City
officials understood that public acceptance was crucial to
the success of the program. This was addressed through a dynamic
communication campaign which included gimmicks such as school
poster contests, barangay cleanliness drives, and even the
composition of a special jingle played on the eight garbage
trucks’ public address systems.
The
city government’s efforts were not in vain, and soon
the residents got into the spirit of cleanliness. Recyclable
plastic bags of standard size, which were distributed to the
residents to put their garbage in, were put out twice weekly
and were then collected for proper disposal. P10.00 to P20.00
was charged monthly for this service. Businesses also have
their garbage collected daily by uniformed garbage collectors,
for which companies have to pay P30,000 to P300,000, depending
on the amount of garbage. Annually, a total of P6 million
are collected from this project. Less program costs and other
expenses, the Olongapo city government generates P2 million
in revenues.
The
Solid Waste Management program of Olongapo City has been a
huge success and to this day, is still being implemented.
Moreover, it has inspired several other LGUs to adopt the
city’s garbage collection system. Due to its success
and consequent popularity, over 50 local government units
from 9 of the country’s 14 regions have come to Olongapo
to study this program.
|